No matter the platform, your homepage sets the standard for what a guest is expecting. Often, this is their first impression of your restaurant, so the information you provide on the homepage is crucial.
Profile Setting
Setting up your restaurant's profiles
Tips across platforms
Make your account a Business Profile/Page
Write a bio that speaks to the offerings and atmosphere of your restaurant
Where possible, include a link to your website, hours of operation, any delivery services, and the location of your restaurant
Almost exclusivley viewed on mobile devices
Be searchable!
The business information you use to set up your social media profiles can help your restaurant appear in online searches. Creating Yelp, OpenTable, and Tripadvisor profiles will make it even easier for guests to find you as they research their options. Another great way to maximize your search visibility for your restaurant is by setting up a Business Profile using Google's "Google My Business" tool.
Social Media Platforms
Facebook
When creating a Business Page for your restaurant, Facebook offers templates for various business categories. Setting up your page using the "Restaurant or Cafe" template will organize your page so that vital information like menu items, directions to your location, special offers, and customer reviews have priority on the page.
Click here to learn more about advertising on Facebook.
Instagram
Build out a business profile and label your page as "restaurant." Be sure to include vital operational information and utilize clickable call-to-action tabs like "Call," "Reserve," and "Directions." When you start posting to Stories, create Story Highlights featuring various categories of your Stories (customer mentions, menu items, operational updates, etc.), so that new visitors can access important Stories beyond the 24-hour expiration date.
Click here to learn more about advertising on Instagram.
Twitter
Brand your page and draw instant appetite appeal through your profile and header photo. Utilize the Pinned Tweet feature to showcase something you want everyone who visits the profile to see, like information on how to order for takeout and delivery, or an exceptional review from a customer or person of influence.
Click here to learn more about advertising on Twitter.