Of users check Facebook at least once per day
Of US adults use Facebook
Getting more sales by getting it right
Setting up a business on Facebook gives you access to Facebook's vast advertising network, with tools to help you reach anyone nationally or locally. Whether you are boosting one of your posts or creating an ad, one of the best ways to ensure your message reaches your community is to target the ad to the geographic region you are in, using city, ZIP code, or address data.
YouTube, TikTok, LinkedIn, Pinterest, and Snapchat are other social networking sites to explore, each with its own audience and key areas of expertise. However, if you're new to social media, prioritizing your presence on "The Big Three" (Facebook, Instagram, and Twitter) is a great way to get your foot in the door of social media.