The simple act of adding unique spices to crispy fries can drive traffic and create unforgettable culinary experiences that delight your guests. ​

• Seasoning and salt is the third highest driver of liking for fries, just behind crispiness and heat¹.

• Almost half of consumers say pre-seasoned fries are their preferred fries².

• Roughly 8 in 10 consumers are interested in LTOs with new/unique flavors and new twists on familiar dishes³.