Globally-inspired foods pose an advantage for restaurant operators. Consumers are more likely to get them away-from-home, with the top barrier for at-home preparation being not knowing how to prepare these types of foods (Datassential’s Global Flavors Keynote Report, Sep 2021). This makes global foods and flavors a greater potential traffic driver for restaurants.
And global flavors are more approachable than you might think, for both consumers and operators. It is an easy and simple way to add interest to a variety of familiar formats like fries and burgers, for example. Additionally, elevating classic dishes with global flavors can differentiate offerings: 59% of operators say consumers are actually demanding more unique sauces and condiments (Datassential’s Sauces, Condiments, & Dressings Keynote Report, Jul 2022). Stick to that resolution to “learn a new (flavor) language” by applying the consumer insights and global trend inspiration ahead.