As diners begin to return to restaurants this spring and summer, brands will need to draw in customers with flavorful, on-trend products and menu items. In the quick-serve space, fry-focused limited-time offers (LTOs) are a fun and lucrative way to keep both first-timers and loyal regulars coming back for more.
For chefs and brands looking to show their creativity through LTO offerings, french fries are a logical and cost-effective solution. The product is familiar and available across the world and serves as a perfect vessel for carrying a wide variety of ingredients, such as sauces, vegetables, meat, and cheese.